The way your company represents itself through physical signage plays an overwhelming role in how well it will be received and embraced by local customers and the community. Great signage stands out in a target customer’s mind and is highly visible, legible, and...read more
Have you been thinking about commissioning a monument sign for your business? Something classic, substantial, and attractive? Sounds great! Monument signs are a sophisticated and high class choice for countless businesses and offer a huge amount of potential when used...read more
Once upon a time your average storefront window graphic was literally painted in place, a lengthy process undertaken by a shopkeeper who knew that eventually he or she would need to scrape the paint back off with a putty knife, careful not to damage the glass...read more
Vehicle Wraps are an amazing phenomenon.
Who would have given thought to this concept twenty years ago? Now so many businesses are taking advantage of the great advertising space that has previously been blank.
At Sequoia Signs & Graphics, we love wrapping all sorts of vehicles. Here are a few examples.
Trade shows, conferences, conventions, and other industry events can all be important opportunities for businesses of any size looking to make important connections, introduce new products, and generate momentum. With so much riding on these frantic calendar days,...read more
At Sequoia Signs & Graphics, we love vehicle wraps! In particular, we love the combined beauty and functionality of commercial wraps. We see so many commercial trucks on the road that are just white- more often, dirty white. What a waste of advertising space!!! Study after study has shown that a quality commercial wrap can be one of the most cost effective forms of marketing.read more
A blank canvas is an exciting gateway to an endless world of artistic possibilities. The same goes for a blank wall in your office or front windows. That’s why you need to take a look at the outstanding custom wall graphics available from Sequoia Signs & Graphics,...read more
Modern trade show and event banners come in a huge variety of shapes and sizes, but that doesn’t mean there aren’t some main categories to discuss to help buyers narrow down their options. Common Banner Materials Vinyl Vinyl signs and banners have long been the first...read more
Deciding on the right location for your outdoor business sign, as well the physical characteristics that go into an effective design and installation is as much a science as an art. Fortunately, the experts at the International Sign Association crunched the numbers...read more
Great business signs aren’t only for outside your business. They also belong indoors, where they can have a huge impact on your overall business strategy and foot traffic. These locations and signs include: 1. The Lobby Lobby signs are absolutely essential for most...read more
We’ve all seen them out in the wild. Standard model vehicles dressed up in brightly colored patterns and graphics, advertising to drivers and pedestrians alike as the employees inside go about their daily tasks. And that leads a great many business owners to wonder if...read more
Missing signage in retail represents a wasted opportunity. Bad signage represents a costly and easily avoidable mistake. With so much riding on how your company approaches and communicates with your customers through signs, logos, and banners, it’s important that you...read more
In the digital age it can be easy for small businesses to forget the basics, like just how important a good old fashioned storefront sign can be. But no matter how many of your customers are glued to their smartphones or how much of your business has moved online, the...read more
Ordering a sign for your business is a huge step, and one that should be handled by an expert sign maker who’s up to the challenge. So, before you place your order, ask your chosen sign service the following 7 questions: 1. Can I See Your Portfolio? Different custom...read more
Ok, so you’ve just gone out and wrapped your work vehicle. Maybe it was a truck, a van, box truck- and you love it! I am sure you do- that’s because you took the time to work with a designer on an eye-catching design. You also talked with your sign maker about the different vinyl that are available and selected the best option for you. Great. Life is good.read more
1. Outdoor Sign Letter Your business letters are front and center when it comes to proclaiming your business to the world. Place them outside your business, above your entrance or windows. If the door entrance is not directly below the signs for some reason, then you...read more
An attractive, well-designed business sign can help you stand out from your competition and attract notice from potential customers who might otherwise have had no reason to stop in. But designing the perfect sign for your business can take time and is often best...read more
Each day we all pass countless signs on billboards, storefronts, banners, trains, buses, and nearly everywhere else. This saturation has resulted in a culture of consumers who excel at blocking out signage unless it really, really catches their attention. This means...read more
Helping East Bay Businesses Get Noticed With Custom Business Signs
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