We’ve all seen them out in the wild. Standard model vehicles dressed up in brightly colored patterns and graphics, advertising to drivers and pedestrians alike as the employees inside go about their daily tasks. And that leads a great many business owners to wonder if they too should invest in a vehicle wrap, and whether the investment is worth the money.
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What Is a Vehicle Wrap?
First of all, we need to define what it is we’re writing about. Vehicle wraps and fleet wraps are made from heavy-duty vinyl which is professionally installed over either all or part of a specific vehicle. They can be produced for nearly any kind of car or truck and they usually last three to five years before they need to be replaced due to wear and tear. They printed in full color with eye-catching graphics, and can handle a huge variety of patterns, text, and graphic images.
Vehicle Wrap Market Penetration
According to the Outdoor Advertising Association of America (OAAA), 95% of Americans are reached by advertisements targeted to vehicle drivers and passengers—and that includes vehicle wraps. Even if your potential customers don’t drive themselves, chances are they take buses, taxis, trolleys, ride bikes, or simply walk on roadsides where they are likely to spot vinyl wrap-equipped vehicles.
Additionally, they are an even better advertisement when parked. This is because customers are generally interested in the decisions their neighbors and friends are making. If one of your vehicles is parked in their neighbor’s driveway, everyone in the neighborhood is likely to notice and remember your company name and logo, and are more likely to turn to you when they need the same service.
Automobile Wrap Price
The exact cost depends on the pattern, the size, and the vehicle selected, but the cost including installation is typically between $1500 and $3000. However, considering how many hundreds of thousands of drivers, passengers, pedestrians, and other onlookers will glance at your vehicle during the wrap’s lifetime, this leaves wraps as one of the most affordable marketing products per impression.
But Can It Work For You?
Vehicle wraps have been around for a while now, and there are countless stories of businesses triggering huge surges in their orders after wrapping even one or two company vehicles. This goes for large companies with fleets of trucks or delivery vans, and for smaller companies that may only have a single car or truck. As long as your design is unique and attractive there is a good chance that your wrap could have a huge impact on your future business!
If you’d like to explore different vehicle wrap options for your Walnut Creek business, give our professional designers at Sequoia Signs a call today at (925) 300-1066. We’d love to show you what’s possible and will work to come up with an affordable solution that meets your unique needs.