It’s important that your business makes a statement. A great way to achieve that is with a channel letter sign. Your sign is the first thing people will see when they enter your workplace, and it can be all the difference you need to help stand out in a field of similar businesses.
As the weather turns colder, and days grow shorter, we are left with less and less daylight, yet you still need to keep your company visible and appealing year-round. Bold, illuminated signs or backlit letters allow you to advertise your company and its branding no matter the time of day. Just think: On a dreary day, a gleaming, lighted sign surrounded by a glowing halo may be enough to convince someone passing to enter your pizza parlor for an easy dinner at the end of a long workday. And with that, you have a new faithful customer. Success, thanks to your beautiful new, reverse halo channel letters!
Advocating for Your Brand
What the world sees on the exterior of your workspace ends up being the face of your company. People are more likely to see your sign than they are to stumble across your website or find a business card. With halo lit letters, face lit letters, translucent lighting, and additional customization with the kind of lighting, lettering, and graphics you use, your channel sign can match the attitude of your brand and match the professionalism you already bring to the table. It shows the everyone what kind of work you put out into the world. That kind of unified presentation can set you apart from the rest.
Here is an example of how we helped one company update their channel letter signs to match their brand and their updated logo, advocating for their company and presenting a new face for their business. Now, their business seems modern and forward-thinking due to their sleek new design, and because their signage matches their new logo, they are presenting a streamlined, unified vision of their brand that starts outside and follows the customer inside. That kind of coordination will give you the professional edge over competitors.
There are countless options in creating your own custom lit letters that will allow you to best represent your company, from lighting to lettering, and even how your sign is mounted. A custom sign feels personal and professional, shows you pay attention to details, and is eye-catching. It’s constant advertising for your business. What more could you want to set you apart from your competition?
From the design to the mounting of the sign, to dealing with the electrical elements, we are there every step of the way to ensure the best possible outcome. We use LED channel letters when creating your signs, meaning, they are not only energy efficient and long-lasting, but our signs are also brighter than older styles of channel letters, helping you shine that much more than the rest. We can work with you to create matching pylon signs as well to coordinate with your beautiful new channel letters. The possibilities and benefits are endless!
Unsure of the options available to you and what they all mean? Here’s a quick rundown of the different kinds of channel letter signs and how they can work for you. Still have more questions about channel letter signs?