When it comes to custom signage, lettering, and graphics, a widely popular choice is outdoor business signs. This type of sign is typically seen marking the location of a business, but can also come in the way of sidewalk signs, vinyl banners, restaurant signs, yard signs, and even decals.

But why are custom outdoor signs so popular for businesses? Because they provide a high ROI and consistently work for you—here’s three ways showing you exactly how they do it.

1. Grabbing Attention

The first and most obvious use for outdoor signage is to grab the attention of potential customers. This is where an outdoor sign provides the most value to a business. They can be hung above the business, or harness the power of the surrounding sidewalk or roadside areas by being strategically placed to inform all potential customers of your business’ location.

Even more, signs can be completely customized to grab attention the right way. What does this mean? It means if your business is in an easy-to-access area, a simple hanging sign above your business may be perfect. Alternatively, if your location is in an exceptionally busy area, a bright, flashy hanging sign may be needed in attention to aluminum roadside or sidewalk signs as well.

2. Promoting Interest

If your business is having a sale, promotion, or a special event, outdoor signs are perfect for gathering local interest. These signs can be customized even more to say exactly what you want them to, in order to reach your preferred target market and draw interest toward your event.

These types of signs can be custom window decals, bold vinyl sign letters, or elaborate vinyl banners– it’s all up to you and the needs of your business! With high customization, however, comes a lot of best—and worst—practices as well, and both should be considered to make sure your signage is effective.

3. Tailored to Your Needs

Signage is not only important to a business because of gathering attention and interest, but because they can be fully tailored to meet your needs, whatever they may be. For instance, what if your business is less traditional? You may need something more along the lines of estate signs or church signs versus traditional hanging business signs.

Either way, from graphics and lettering to versatile materials like sandblasted wood and aluminum (and several in between) you can work with your local signage experts to design the perfect sign for your needs.

There are so many outstanding uses for outdoor business signs, but this post detailed the top three reasons to consider them for your business. If you’re ready to grab attention, drive interest, and create signage that is unique to your business, then contact us today for a free quote and let’s get started!

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