Your business’s signage offers a lot of information about you in just a glance. Of course it displays your name, but there’s more to it than that. It conveys a tone, through color, size, and style. With this in mind, more and more businesses are embracing the trend of Channel Letter signage. These high-impact exterior signs offer a lot of bang for the buck, leaving anyone who views them with a positive impression.
There are a number of reasons why many companies are turning to Channel Letters for their signage; let’s explore some of the benefits that might see when you choose a Channel Letter sign.
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What’s a Channel Letter Sign?
Before we go any further, let’s answer a question that might be foremost on your mind: what makes a Channel Letter sign different from any other sign? Channel Letters are three-dimensional, meaning that they jut out from the wall. Each letter or number is crafted from a heavy-duty material, most commonly rust-proof aluminum. The depth of each letter varies, depending on the size of the sign, and the face of every letter or number is covered with a translucent acrylic.
Types of Channel Letter Signage
There are four types of Channel Letter signage:
- Front-Lit Channel Letters: This sign’s light shines directly through the front the letters, making your sign visible at any time of day.
- Halo-Lit Channel Letters: These signs’ internal lighting is directed out from the back, creating a halo effect that surrounds the letters upon the wall on which they’re installed.
- Open Face Channel Letters: The signs are very similar to their front-lit counterparts, but the acrylic face is clear, making it appear that the face is completely open.
- Front and Reverse Lit Channel Letters: Combining the halo-lit and front-lit styles, this type of sign is the best illuminated of all the Channel Letter signage.
One of the major advantages of a Channel Letter sign is their energy efficiency. Should you choose the illuminated option, each Channel Letter is lit with LED lighting, ensuring that your sign will be visible from afar, day or night.
Lit letters act as a beacon to anyone in the area; no matter the weather, your business will stand out. And the LED Channel Letters will offer an energy savings of up to 40% versus their neon counterparts. Additionally, LED Channel Letter installation will be complete in no time at all. Repairs are a breeze, too.
Whether your sign is illuminated or not, your Channel Letter sign will be offering exceptional visibility, so anyone will be able to find your business, regardless of whether they’ve visited before or not.
An experienced sign company will be able to create a sign that’s appropriately sized; it’s important that people are able to read it from a distance, so you don’t want the sign to be too small, but you also don’t want to dwarf your door with an over-large sign.
Customization is Simple
The Channel Letter fabrication process is very versatile, so your sign company should be able to create just about any shape, size, color, typeface, or style that you can imagine. Aluminum, the material most signs utilize to avoid rust, is very pliable, allowing for very specific and creative requests to be fulfilled.
Channel Letters Are Durable
While aluminum is lightweight, it’s also a very durable material. It stands up well to the elements, including rain, sun, sleet, snow, high winds, fire, or ice. It’s affordable, and requires little maintenance. Should you require any repairs to your sign, it’s a lot easier to make those repairs to Channel Letters than a standard neon sign, which could take weeks (or longer!) to fix.
Are you ready to improve the exterior or interior of your business with a Channel Letter sign? Sequoia Signs is ready to help. Contact us today, and we’ll work together to create a sign that will represent you and your business in a manner that will make you proud.