Interior & Exterior Sign rebranding for multi-family housing development is an interesting topic for developers. Well executed branding can bring a property to the next level if executed correctly. Rebranding of a multi-family housing is a great opportunity to broaden the resident base in order to increase occupancy to meet goals. Furthermore it can contribute to reputation management of the current residents, increase property reviews and retention of residents.
Multi-Family Housing rebranding
A rebranding of a multi-family housing development starts with the actual creation of the brand. Prior to designing a new logo and it’s colors it’s important to do a study on the type of residents you would like to target. What kind of atmosphere would you like to radiate towards your residents. Perhaps in order to achieve your goal, even a new name might be required. A property rebranding often goes hand in hand with an upgrade of your facilities. A temperature controlled pool, a health club, amenities, luxury finishes in the units. These type of upgrades create unique selling points, attracting a different target audience and a different price point. All of this contributes towards the creation of a new brand.
When starting the rebranding process, we always emphasize on keeping the implementation of rebranding in mind. A logo design for a web based business is complete different then a logo design that needs to be turned into collaterals and signage. Also the color elements are important, because certain screen colors might not be convertible into print or paint colors. Therefore it’s important to find the right type of partner for your property rebranding.
Interior & Exterior Sign rebranding
Once your logo design and branding package has been finalized it’s time to move on to the interior & exterior signage execution. We’ll summarize the most important sign types for your multi-family housing development.
A monument sign creates the first impression of your property. A monument sign is sometimes also referred to as entrance sign or community sign. The first impression of your property is especially relevant for potential new residents. A professional looking and well maintained monument sign, helps to attract new residents from passerby’s. A monument sign is often a larger investment, however if you are rebranding, the existing sign can be used. Refurbishing an existing sign is a great option to create a new look to your property while keeping the cost low.
Wayfinding signs and directional signs have a more practical purpose for it’s existing residents and their visitors. Good wayfinding signage contributes towards a good experience, especially for visitors. No matter how small or large the property, if you can assist the wayfinding process it will create a better overall experience. Apart from the practicality of wayfinding signage it also contributes towards the overall look and feel of the property, by incorporating your branding. Don’t forget when you are adding new facilities to your property, to update your wayfinding signage as well.
Unit Number Signs
Every property unit needs it’s own unit number, with clear visibility. At Sequoia Signs & Graphics we incorporate your branding into a good readable unit number sign. Keeping in mind the size, font and contrast colors for good readability. If your property is an interior apartment building, all unit number signs need to be ADA Compliant. Meaning that they need to be compliant with the Americans with Disabilities Act to pass inspections. ADA Compliant signs include tactile and braille and Sequoia Signs is up to date with California’s ADA Code.
The above are just a highlight of the most important multi-family housing signs for your development. Contact our team today to start the conversation about rebranding! Scroll down to fill in the contact form or click here.