As more businesses focus on Yelp ratings and online reviews, slick websites and social media engagement, it might seem that traditional business signage is going the way of the horse and buggy. In fact, custom business signs are still capable of powerfully impacting your customers.
Read on to learn more about the different ways that custom business signs improve customer engagement.
1. Make a Positive First Impression with a Custom Outdoor Sign
You’ve got a few seconds (or less) to make a first impression. If your business signage consists of a tattered vinyl banner that has seen better days, or torn decals on the door of your business, is it likely that your customers will be left with the feeling that your business is successful? What will they say about your attention to detail?
Ensuring that your outdoor signage is in tip-top shape is the best way to ensure that your customer’s immediate impression of your business is positive. A custom business sign is an indicator that you take your business seriously, and you take pride in the external appearance of your business as well as what goes on inside. All of the positive online reviews in the world won’t help some people overcome a shoddy exterior.
2. Improve Your ROI and Engage Customers with a Custom Business Sign
Signage is something that you really shouldn’t skimp on. Purchasing a poorly-made sign will only lead to more frequent sign purchases over the years, and a significantly less appealing sign toward the end of the sign’s (shortened) lifespan.
The materials that go into your outdoor sign make all the difference. For instance, if you live in a damp climate, an aluminum custom business sign might be the choice for you. It’s lightweight and rust-resistant, and it’s unlikely to succumb to environmental elements. It will look great and last longer than other signage options.
If you’re looking to stand out from other businesses in your area, an LED outdoor business sign might be a great option. They offer tremendous visibility, in the day as well as the night, and they’ll capture your customers’ attention effectively. While old-fashioned lighted signs might have been a drain on energy, modern signage is significantly more energy efficient and has a longer lifespan.
Remember, you get what you pay for. And while you might feel inclined to make do with a less-than-impressive sign as long as you can, remember that your business signage is one of the most durable marketing tools you have in your arsenal.
3. Custom Business Signs Market For You Whether You’re There or Not
The moment you put the new sign on your business, it starts to advertise for you. It’ll be there, displaying your name and your brand day and night, regardless of whether your store is open or closed. The custom business sign you erect will be strongly associated with your store, and it can bring in customers who may have never heard of your business before they saw the sign.
In fact, the appearance of a business’s sign can play a not-insignificant part in why a customer might enter a store. 76% of consumers have entered a store based solely on the signage. 68% say that a business’ signage is a reflection of the quality of the business. 60% of businesses say that improving their outdoor business signage positively impacted their sales— can you afford NOT to upgrade to a custom business sign?
A new custom sign is an investment in your business. Whether your customers drive by or walk by on the sidewalk, your sign is the first impression they’ll get of your business. Make it a great one.
Ready to see what Sequoia Signs can do for you? Contact us today!